Naming, branding, signage, in-store collateral, interiors and communication
Paper & Cup is a not-for-profit social enterprise based in the heart of Shoreditch and conceived by the Spitalfields Crypt Trust. The café provides work experience and training for the long-term unemployed and people recovering from addictions.
We were asked to come up with a name, identity, signage, in-store collateral and interiors, as well as curate bi-monthly art exhibitions within the space.