Naming, branding, signage, hoardings, b2b collateral, broadsheet, vehicles and merchandising
This project involved creating a brand and retail regeneration proposal for an under-utilised retail area within a central London borough. Naming, signage, way-finding and informational publications gave the whole environment a consistent and recognisable brand look-and-feel, in-keeping with the community’s identity.
A cohesive concept that encompassed all aspects of the development from directional signage to packaging added to the unique offer.