Jet Hotels identity
Sweet Salone — Sierra Leone

Brand positioning, identity concepts, colour scheme and hotel applications

This branding project entailed working in parallel with the architects Jestico + Whiles to develop a seamless vision for a group of luxury hotels in Africa. The name refers to the proximity of the properties to airports and related transport hubs, albeit in luxurious and natural settings.

The identity was developed to keep the applications elegant and functional, whilst allowing the materials and surrounding scenery to speak for themselves.