Design, structure, naming, templating and editing of content
Monaco-based yacht chartering company Y.CO required a newsletter aimed at their affluent customer base. The purpose of the publication was to promote the yachting lifestyle by including covetable destinations, fashion and interviews in one easily-digestible compendium.
The large format is reminiscent of a newspaper, conferring authority, and the large-scale photography adds to the luxurious feel and impact.