TKart digital magazine
Sorridi Editore — Italy

Logo, corporate identity, brand applications, merchandise, digimag templates and layouts

Sector-leading go-karting publication TKart's objective was a relaunch of its brand whilst exploring a new concept of digital publication to replace the previously-produced paper edition.

The project required extensive research in the field of motorsports and digital communication, exploring the potential of the medium and the expectations of the users. As well as a new brand identity, the project entailed the templating and guidelining of the first digital issue and an extensive design implementation manual.